Following the rebrand of PowerUs, the next step was to translate its new identity into a cohesive product experience. As Product Design Lead, I spearheaded the creation of a future-facing product vision that brought the refreshed brand to life across the platform. Leading a team of three designers, we set out to rethink how blue-collar professionals connect, learn, and grow in their careers.

To kick off the process, we conducted a three-day off-site design sprint, exploring how the brand’s new strategy and visual language could be applied to the core product. From this, we crafted a bold, intuitive, and highly scalable vision—designing key screens such as the Feed, Community, Jobs, and Courses. Every element was designed to enhance engagement, streamline navigation, and provide clear value to users.

Built upon the newly developed design system, this vision ensured consistency across the platform while enabling flexibility for future iterations. The result was a seamless blend of brand and product—strengthening PowerUs’ positioning in the market and setting the stage for an elevated user experience that supports career growth for blue-collar professionals.